MDR Entertainment employs a detailed and disciplined development process that results in consumer-driven properties with broad cultural and demographic appeal, that can be expressed across multiple media platforms that have strong merchandising and licensing potential.

The focus is the acquisition and development of unique children and family entertainment intellectual properties on a global / multi-lingual level. The objective is to develop key properties for theatrical and series television, with story elements that will enrich minds and ask questions of young audiences. By doing so we are seamlessly integrating our properties into multi-media platforms such as web-based series, virtual entertainment/gaming, publishing, toys and games, that will drive our licensing and merchandising efforts.